Developing Your Personal Brand Workshop
About The Program
Participants will develop a knowledge and understanding of:
- The importance and value of the development of an authentic personal brand.
- The key elements of a personal brand.
- The way that an understanding of personal strengths can be leveraged and utilised to clarify a brand identity.
- Ways to build a personal brand in the age of social media.
- How to leverage your brand to build relationships and network.
Participants of this workshop will be guided in a deepening of their understanding of the importance of the development of an authentic personal brand. They will reflect on the key elements of a personal brand, as identified by models emerging from Harvard Business School. Participants will learn about the way that an understanding of personal strengths can be leveraged and utilised to clarify a brand identity. They will then take time to consider their own personal strengths, as well as areas to prioritise for further strengthening. Participants will carry out a personal audit of their own social media presence, after learning about the value of an aligned and consistent narrative across all platforms. Finally, participants will be guided through some tips and tricks in how to leverage their brands to build relationships and network.
Participants will feel empowered in their understanding of personal branding, and in their appreciation of the way in which a brand identity is shaped by both an individual and also the audience receiving it. They will understand how to leverage the distinct nuances of their own personal strengths in the establishment of their personal branding, coupled with an awareness that personal branding must not be static and needs to continually evolve as a consequence of career experiences, personal growth and professional development.
- Confidence in the development of an authentic personal brand
- Improved understanding of effective relationship and networking skills
- Refined awareness of personal strengths and areas for future strengthening
- Understanding of how to leverage the tools of social media to achieve personal branding goals
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