Essence of Excellence
About The Program
Teams will master the art of perfumery by creating a unique fragrance that captures their own designed brand essence.
Essence of Excellence takes teams on a sensory journey to become perfume alchemists. Starting with understanding the basics of perfumery, they’ll experiment with harmonising base, mid, and top notes to formulate a ready-to-wear scent. Teams will also dive into market research, develop customer profiles, and craft marketing strategies tailored to their target audience. They’ll create a mood board to visualise their inspiration and conclude with a pitch presenting their brand and fragrance to the world.
Your people will exercise on a blend of creative design, market analysis, and strategic brand development experience.
Throughout Essence of Excellence, participants gain invaluable insights into product development, branding, and marketing. Teams refine their collaborative skills, marrying creativity with strategy as they craft a fragrance that resonates with a specific customer base. The challenge promotes a deeper understanding of brand identity and consumer psychology, encouraging teams to think like entrepreneurs and innovators.
- Creative thinking
- Communication
- Collaboration skills
- Personal growth
- Effective management
- Solving challenges
- Morale boost
- Unified focus
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